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January 05, 2006 11:36 AM US Eastern Timezone
Joint Promotion Offers 60 Days of LifeLock ID Protection Service to Buyers of
Executive Machines Office Shredders; Specially Marked Boxes Arriving in
Stores this May with Promotional Code for Free Trial
LAS
VEGAS--(BUSINESS WIRE)--Jan. 5,
2006--Beginning in May 2006, retail purchasers of Executive Machines
office shredders will be able to enjoy 60 days of free LifeLock identity protection service under an
agreement that the two leading security-oriented companies announced
today at the 2006 International Consumer Electronics Show.
As part of the new promotional offer, a promotional code for use on LifeLock's website (www.lifelock.com)
will be enclosed in more than 3 million Executive Machines shredders in
stores this spring. Shoppers can take advantage of the offer by seeking
out LifeLock's logo and information on
specially marked boxes containing shredders under the Executive
Machines, Shredder Essentials, EZ Shred and Shred Pro brand names in
major retailers such as Staples, BJ's Wholesale Club and CVS.
LifeLock, based in Chandler, Arizona,
is the nation's first and only ID theft prevention company.
Specializing in stopping the crime rather than reimbursement afterward,
LifeLock takes the burden, fear and worry out
of the consumers' hands. The unique company uses a system of
"locks" on a consumer's identity in such a way that it cannot
be used by anyone except its rightful owner. The service uses a combination
of tactics that include locking up all information, setting and
maintaining alerts, forcing banks to contact people directly before
issuing credit and removing a member from pre-approved credit card
lists. LifeLock's system is so effective that
the company offers a $1 million guarantee to cover any expenses and
legal fees if a problem ever should occur.
Brooklyn, N.Y.-based Executive Machines Inc., with brands such as:
Shredder Essentials, EZ Shred, Shred Pro and Executive Machines, is one
of the largest office equipment manufacturers in the country. Its
products are available at major retailers worldwide. The company offers
high-quality paper and CD shredders, laminators, binders, electric
staplers, pencil sharpeners and other office products. For more
information on Executive Machines shredders and where to purchase them,
visit www.executivemachines.com
and www.shredderessentials.com.
"By partnering with Executive Machines, we're able to offer
consumers a complete protection package from identity theft," says
LifeLock CEO Todd Davis. "Shredding has
always been the first measure against unauthorized physical access to
your important documents. The LifeLock
service complements that protection with the
necessary steps to eliminate other threats to a member's identify
and credit."
"In a competitive marketplace, we've always presented consumers
with shredders and other office machines of superior quality and
value," says Executive Machines President Charles Sued.
"Including this offer for LifeLock's
valuable service truly sets our products apart from comparable models.
With one purchase, you can protect your data both on paper and in the
larger electronic world."
Consumers who opt to use LifeLock's
service on a month-to-month basis will receive 60 days free under the
new offer. Yearly subscribers will receive a $40 discount on their
first year's registration.
The subscription fee for standard LifeLock
service is $10 per month or $110 per year. The company also offers
subscribers a specially designed Children's ID Theft Prevention Program
for $10 per year. For more information, visit www.LifeLock.com.
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